Mobile devices play an intricate part in people’s lives, and your online business has to cater for this. If your business is still entirely focused on desktop traffic, then you’re missing out on traffic, leads, and revenue.
Here’s why mobile friendliness needs to be a priority for your online business.
Mobile Traffic is Huge
For some reason, when we’re building a website, we often think of people accessing it from their desktop computers. Of course, plenty of your traffic is still from desktop, but more and more, the majority of traffic is likely to be coming from mobile devices.
According to Statista, mobile traffic accounts for over half of all website traffic, so it’s something you simply can’t afford to ignore. If your online business isn’t mobile-friendly, then it’s losing out on a huge amount of potential revenue.
User Experience Makes a Difference
You might be thinking “that’s OK, my online business works OK for customers on mobile devices.” The problem is, OK, still leaves plenty of room for improvement.
User experience is vital to how your visitors interact with your website. If your mobile experience isn’t quite right, then they’re going to go and find their information somewhere else. This is why it’s vitally important you find the right Shopify developer with the help of a company like blackbeltcommerce.com.
The mobile traffic is out there; you’ve just got to find ways of making the most of it.
When Google crawls your website to help it determine its rankings, it’s likely going to crawl the mobile version of your site first.
Google wants to give people the best results possible, and since mobile searches outweigh desktop searches, this means the pages it chooses has to function well on mobile. This means that if you want to begin getting organic clicks in large volumes, then you’re going to have to have a good mobile experience.
The trend is pushing more and more towards mobile searches, which means less organic traffic is going to come from desktop and more from the mobile devices you need to prioritize.
Make Purchasing as Easy as Possible
One of the things that people love about shopping online is the convenience. It doesn’t matter where you are or what you are doing, you can take two seconds, and before you know it, you’ve placed your order.
If your online business isn’t mobile-friendly though, you’re taking much of this convenience away from people. When people are out and about, they’re on their mobile device, and they expect to be able to do everything with it that they can do on their desktop.
A poor mobile experience makes it almost impossible to buy things on the go, and this is going to cut your conversion rate and impact on your revenues. You will want to make it as easy as you can for people to purchase from you and mobile-friendliness is a key part of this.