Data security on the internet has been a hot topic for years, and it’s not surprising. Hackers seemingly never sleep and take down websites and steal their data indiscriminately. Thankfully, there are methods everyone can use to better protect their data online, and those that own webpages can even benefit from them, too. One of the most common yet essential ways to secure your VPS hosting and your site is to install an SSL certificate. Here are some ways it can help you.
The Secure Sockets Layer (SSL) basically encrypts all information sent from a website/browser to the server and vice versa. Such data as emails, messages, passwords & usernames, credit card digits, banking information, and other sensitive info is protected by this layer.
Usually, when you send data through the internet, anyone that intercepts the connection can see and read what’s in there. That’s why SSL certificates are so valuable not only for VPS hosting, but all hosting in general. With it, all data is locked during the transmission, and only the intended recipient that has the correct decryption key can see & read it.
Another useful feature of SSL certificates is that they provide authentication to a website. It means that before any data is transmitted to and from another website/server, their identity is verified beforehand. This way, the information won’t be sent to an impostor trying to steal your or your visitor’s data. So, how does this work?
Whenever you want to install an SSL certificate, you have to go through a whole validation process that is done by an independent third party called Certificate Authority or CA for short. Depending on your chosen certificate, they verify either your or your organization’s identity and legitimacy. Once you pass this, your website gets trust indicators that confirm that you are who you are.
Improved visitor trust
One of the trust indicators that your website receives is a lock in the URL bar, a green bar, and even a trust seal. So, what does this mean for your webpage and VPS hosting when it comes to visitors? Well, the visitors will see that and will be assured that their connection is completely secure. They won’t be afraid to provide you with their sensitive information or even buy anything from you.
This more secure connection also protects them from phishing. It is a form of a cyberattack when hackers send emails that try to impersonate your website. They usually include links to their fake webpages and ask users to fill in certain information. The catch is that these impersonators can’t get proper SSL certificates, meaning that they won’t be able to perfectly impersonate you. Visitors will be less likely to fall for phishing since they won’t see the usual visual trust indicators.
Better search engine ranking
As of 2014, Google has been giving slight ranking boosts to websites that use HTTPS. At the end of 2015, they even admitted that they prioritize these sites over those that continue to use the old HTTP connection. If you’re trying to get the top search position on Google, your VPS hosting and webpage simply require an SSL certificate.
From 2018, Google has even started flagging websites that do not have it. Now, Google Chrome and Firefox Mozilla give a “Not Secure” warning message in the URL bar. This certainly wards off most visitors who are conscious of their security online.
Those that don’t run e-commerce websites or aren’t concerned about SEO might not feel the need to get an SSL certificate, but they definitely should. Completely protecting your information should be enough of a reason, especially since hackers don’t discriminate and will attack anyone. So, protect your site and your VPS hosting and the data on it by getting the certificate.