Wave 7: Apple iPhone sales ride Sprint's BOGO to score strong June rebound in U.S.


According to analytical firm Wave 7, Sprint’s BOGO promotion on leased Apple iPhone 7 and Apple iPhone 7 Plus units have helped Apple score a strong June in U.S. sales. Apple’s chief rival, Samsung, benefited from a strong start for the Samsung Galaxy S8 and Samsung Galaxy S8+. The latter two handsets were the subject of a T-Mobile BOGO, but sales of the previous generation models (Samsung Galaxy S7 and Samsung Galaxy S7 edge) have dried up to the point that Samsung’s sales at physical retail locations in the states have been negatively affected.

Wave 7 analyst Jeffrey Moore notes that Samsung’s market share in the U.S. is slipping. The Galaxy S7 and Galaxy S7 edge are quickly disappearing, and unlike the sales picture after they were originally launched, the Galaxy S8 is now outselling the Galaxy S8+. Moore says that he has heard very positive feedback from Sprint reps about how the carrier’s BOGO deal on the iPhone 7 series is positively affecting sales of the handsets. The bottom line is that Apple’s share in the U.S. is bouncing higher.

According to the analyst, the LG G6 has been “a flop.” Even though the phone garnered decent reviews, in-store sales have been low, and shelf space has been non-existent except for Best Buy. There was a blip in sales thanks to T-Mobile’s BOGO for Father’s Day, and the phone continues to outperform at the nation’s third largest wireless operator. But overall, Wave 7 points out that LG has not produced a national television campaign for the LG G6 in over a month.’

via FierceWireless

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