Survey shows Samsung Galaxy S8+ producing the highest daily revenue per active user last month


The Apple iPhone has traditionally been the top revenue producing phone in North America. In other words, more games have been purchased by iPhone users than by those sporting an Android handset. And while that continues to be true for the most part, fresh data shows that the iPhone is being challenged by the Samsung Galaxy S8+ and the Google Pixel XL for the title of the top revenue producing phone in North America.

A survey conducted by analytical firm deltaDNA revealed that in North America last month, the phone that produced the most revenue per user on an average day was the Samsung Galaxy S8+. The flagship device had an average revenue per daily active user (ARPDAU) of 54 cents for the month. That topped the 36 cents ARPDAU scored by the Apple iPhone 7 Plus and other iOS devices in the U.S. The Pixel XL was next with an ARPDAU of 32 cents. To put those number in perspective, the average Android handset brought in just 20 cents per user each day. The survey followed 1.4 million smartphone users on the continent last month.

You’ll notice that the large screened devices do better and bring in more money. That is because these are the handsets that offer a larger viewing area for games and other apps. For example, the smaller Samsung Galaxy S8 brings in 21 cents a day for each user, closer to the average for Android. And the Apple iPhone 7 posted an ARPDAU of 28 cents for the month.

The Samsung Galaxy S8+ also had the highest conversion rate last month in North America. 3.3% of game playing sessions resulted in a purchase compared to 2.6% for the iPhone 7 Plus, other iOS models in the U.S., and the Pixel XL.
source: deltaDNA (subscription req’d) via VentureBeat

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