Subaru sets modest price hike for '18 Impreza
Subaru’s fifth-generation Impreza is off to a strong start in the U.S. after a redesign last year, and the automaker isn’t changing the starting price much for the 2018 model.
The base Impreza 2.0i sedan with a five-speed manual transmission will start at $ 19,355, including shipping, an increase of $ 140 over the 2017 model. A continuously variable transmission adds an extra $ 1,000.
The hatchback variant carries a $ 500 premium across all trims and starts at $ 19,855, including shipping, for a base 2.0i model with a five-speed. That price is also $ 140 more than the 2017 model.
The midlevel Premium trim with a CVT starts at $ 22,155 for the sedan and $ 22,655 for the hatchback. Both prices include shipping.
Topping the lineup is the Limited trim, which starts at $ 25,055 for the sedan and $ 25,555 for the hatchback. Both prices include shipping.
New for the 2018 model is standard automatic headlight activation on Premium, Sport and Limited trims, which kicks in when the windshield wipers are turned on.
The 2018 models are to arrive this fall, Subaru said.
Subaru has sold 43,026 Imprezas in the U.S. through the first six months of 2017, up 45 percent from the same point in 2016, in an overall car market that is expected to drop for the fourth consecutive year.
The latest Impreza is the fastest-selling model Subaru has ever launched, a company spokesman said at a recent press event.
Redesigned for 2017, the Impreza was the first model built on Subaru’s global platform. The automaker also shifted production from Japan to Indiana.
A marketing campaign for Impreza started in February.
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