With the advent of the internet, businesses gradually switched to digital means of promoting their brands. That’s how the concept of digital marketing came to the forefront. And this is how the idea of SERP rankings came into existence.
No matter how technologically advanced we get, the race to the number one spot (or number zero when it comes to snippets) still goes on! Right? So, the marketers need to regularly update their rankings for the keywords they opt to rank their business.
But how is that possible? It’s simple by SERP tracking. So, before we move onto the technical part, let’s understand the concept of rank tracking first.
Rank Tracking- What’s it All About?
It’s about checking the ranking of keywords that you wish to rank for. And since SERP features and localized SERPs change rankings on a regular basis, this SEO insight is particularly useful to understand the value proposition of your business.
Is it Still Important?
Well! With search engines changing algorithms regularly, marketers assume that it’s more about user experience now. So, they can forget keywords. However, no matter how unique or quality content you create, if your keyword research isn’t right, you have no chance of ranking higher in the SERPs.
So, tracking ranking regularly helps marketers optimize content never to lose their spot on their competitors. This is why there is an increased demand for a free serp checker to find whether or not the website is standing out.
It’s like the most vital KPI of any SEO analysis in today’s times. If you think it’s a waste of time, the following reasons might make you feel otherwise.
It Helps You Allocate The Right Marketing Budget
When you know your SERP rankings, you can allocate the right budget for the marketing strategies. For instance, if you want to target a keyword in a PPC campaign, understanding current rankings and other keywords KPIs. So, if you allocate a budget on keywords with great organic results, it would be a total waste of time and money.
It Helps to Drive Your Content Strategy in the Right Direction
We live in an age where if you are not providing value to your customers, even the best marketing campaign will be a failure. So, to write content or create content that drives engagement and improves your ranking simultaneously requires an understanding of your current standing in the market, i.e., online space. And for that, you’ll need to have a rank tracking system that will help you devise the right strategy for business.
But, marketers need to understand that many factors influence keyword rankings. For instance, location, devices used, time, search settings, and so on. So, you must consider all these factors when choosing keywords for your marketing strategy.
You will find a countless number of SERP tracking tools on the market. But, only a few free tools are there, which provide most of the features necessary for creating effective marketing campaigns. And regularly analyze SERP rankings for your target keywords to improve lead generation and eventually conversions and ROI.