Beauty is in the eyes of the beholder, right? We might view redesign differently: as a perfect excuse for cherishing new ideas or as an unbearable burden. However, once the website becomes so outdated that Ross Geller writes a scientific paper about it, there is no way to escape it. If you don’t want to extinct in the Web Era, follow the trends of the redesign.
So, redesign and update your website, if you experience
- Poor navigation. Ask at least five people to find one item or perform one action on your website. If they failed, your navigation is misleading.
- Loss of traffic. It might be because your UI and UX are not working anymore. They no longer evoke the desire to explore page by page. When users refuse to visit your website and are fast to leave it, Google refuses to look for it, too.
- Lack of speed. Yes, looks aren’t everything. Speed is! The slow website is the dead website. Begin with checking for complex visual data and big image files. If it didn’t help, try a complete revision of your frontend and backend.
- Lack of mobile optimization. Smartphones are a continuation of our hands, at least metaphorically. Be sure to reach the area that is so close to your audience. Mobile apps or PWA compliance will do the trick.
- Rebranding. This process usually involves a shift in principles and values, a change of design concept, and tone of voice. It is so thrilling! The redesign is one of the aspects to consider.
- Trendsetting. If your audience is dynamic and fast-moving, be sure to adopt these qualities, too. Follow trends! Or be the first to create them.
2020s trends to follow
Trends may seem like a rather interfering factor. However, they point to what is appealing to the public, and so you will step on less traffic-stealing mines. Still, there’s no one to hold you back from experimenting. Adapt trends to your business needs. In fact, such experiments are a valuable source of ideas!
- Bright colors accentuated on a simple background. It is so much easier to accentuate and highlight the information this way! Also, it is not resource-intensive.
- Dark mode. Even Instagram implemented this strategy, and right after it is dark outside, users UI turns black and soothing to eyes.
- Custom illustrations with animations. They show your dedication to a website. They also attract attention. However, the dynamic content must work smoothly because, with bugs, it loses its purpose.
- Dynamic scrolling. It feels like you are experiencing a little storytelling. The content logically changes as you scroll, and it is a wise decision for landing pages.
- Large fonts + unconventional grids. They accentuate the required information and slightly remind magazine designs. Grids also may give a sense of social media resemblance, and it is good. They are at the peak of popularity (or maybe they took over us completely)
- Microinteractions. A slight sound when the user clicks on the order button or an animation triggered by scrolling or moving the cursor – all of it create associations, making your website memorable.
- Data graphs. Because in the world where we aim to detect fakes, we want some supported statistics. However, it also must look engaging and not too complicated. For example, our development team created a landing page with tons of data. We structured it in animated charts and visual accents.
How can we help?
We can help you to perform the whole scope of redesigning work, making sure there won’t be problems with server-side responsiveness. If you are interested in finding out about the modern technologies that best fit your project, cost, and strategies that transform your website into an up-to-date business driver, write SapientPro outsourcing development company!