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MWM (Madison Wells Media) today announced the launch of a three-part, immersive short video series created in partnership with digital creators SoKrispyMedia, through their AR/VR entertainment division MWM Immersive (formerly Reality One). The entire series, titled “SoKrispy Daydreams,” was produced and packaged for Google.

Best known for their Chalk Warfare series, which has accumulated over 55 million views on YouTube, SoKrispyMedia is led by creatives Sam Wickert and Eric Leigh, who are innovating in the VR/AR space using new visual effects techniques previously unseen in the immersive landscape. Their 360 video Internet Surfer, also produced by MWMI in partnership with Wevr, was featured on YouTube VR’s “Best of 360” playlist.

The first short of the series, Tiny Tank, launched today on the SoKrispyMedia YouTube page, and takes audiences on an action-packed mission from atop a remote controlled tank. The two additional shorts for the series, Video Game Vehicle and Do Not Touch, will launch in the coming weeks.

“We believe in this next generation of storytellers and foresaw the team at SoKrispyMedia would break new ground in VR filmmaking,” said Ethan Stearns, Executive Producer of MWM Immersive. “This partnership with SoKrispy and our content deal with Google perfectly represent the kind of bespoke collaborations with boundary-pushing artists that MWM prides itself on.”

Tiny Tank was shot on the Yi Halo camera and director Sam Wickert worked closely alongside Google to make full use of the extensive Daydream technology suite. The piece employs cutting edge visual effects along with pyrotechnics, 100 feet of motion control track, and the Action Factory stunt team to deliver a 360 video experience unlike any other. Tiny Tank is delivered in Ultra HD 3D with spatialized audio.

MWMI is focused on building long term value with direct consumer relationships driven by projects like Jon Favreau’s Gnomes & Goblins. Through their exclusive partnership with Sony Pictures Entertainment, MWM Immersive also produces fully immersive content based on SPE’s unique intellectual property.

Check out Tiny Tank by visiting [INSERT LINK] and subscribe to SoKrispyMedia on YouTube for the rest of the “SoKrispy Daydreams” series, which will be released throughout the month of July.


MWM (Madison Wells Media) is a diversified media and entertainment company founded by Emmy® Award-winning producer, Gigi Pritzker in partnership with Clint Kisker that empowers talent to create bespoke storytelling across film, TV, immersive VR/AR content, mobile gaming, digital content and live theater. Named one of Fast Company’s Top Ten Most Innovative Companies in Hollywood, MWM consists of four individually branded operating divisions; MWM Studios (film/TV), MWM Live (live entertainment), MWM Immersive (immersive content) and MWM Universe.

MWM and its divisions are behind such groundbreaking and critically acclaimed projects like 2016’s Golden Globe and Academy Award® Best Picture nominated “Hell or High Water,” Tony Award winning musical “Million Dollar Quartet,” Ron Howard directed and Emmy® Award nominated television series “Genius,” as well as Jon Favreau’s magical “Gnomes and Goblins” universe. MWM is also a strategic investor with a portfolio of minority holdings in companies including STX Entertainment, Wevr, Fandor, Atom Tickets, The Void, Wonderstorm and Breakwater Studios. To learn more, visit


MWM Immersive (Formerly Reality One) is the immersive division of MWM (Madison Wells Media) that produces and distributes the highest quality VR and AR experiences created by the world’s best storytellers. In partnership with Sony Pictures, MWM Immersive innovates the world of virtual reality by producing VR games and experiences based off of Sony’s slate of motion pictures and franchises. Ethan Stearns, Executive Producer, oversees operations of MWM Immersive, which is also behind the critically acclaimed VR project, Gnomes & Goblins, directed by Jon Favreau.

MWM Immersive is a division of MWM (Madison Wells Media), a diversified media and entertainment company co-founded by Gigi Pritzker in partnership with Clint Kisker, that empowers talent to create bespoke storytelling across film, TV, immersive VR/AR content, mobile gaming, digital content and live entertainment, delivering the most enduring experiences across platforms. To learn more, visit

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