Jaguar starts its own Easter egg hunt on E-Pace
The E-Pace features a jaguar and cub on the prowl.
You can tell Ian Callum’s design crew at Jaguar is having fun these days.
The F-Pace crossover is a global hit, propelling Jaguar brand sales to an 83 percent gain in the company’s latest fiscal year.
The XE sedan is gaining traction, and the brand’s first electric vehicle, the I-Pace, is on target for a 2018 debut.
The next vehicle out of Jaguar’s den is the E-Pace, a compact crossover about a foot shorter than the F-Pace and wearing design cues from the F-Type sports car.
The E-Pace also debuts something new for Jaguar: Easter eggs. At the E-Pace reveal this month in London, Callum, Jaguar’s design director, showed two Easter eggs — fun, unobtrusive art elements related to the vehicle.
On the base of the windscreen, there’s a silhouette of a jaguar and its cub.
That same logo makes up the puddle lights projected on the ground at night.
The vehicle’s storage mats have a design that mimics the skin of a jaguar. Callum says the designers came up with the cub logo because the vehicle is the baby of the Jaguar family.
Let’s block ads! (Why?)