Jaguar starts its own Easter egg hunt on E-Pace


The E-Pace features a jaguar and cub on the prowl.

You can tell Ian Callum’s design crew at Jaguar is having fun these days.

The F-Pace crossover is a global hit, propelling Jaguar brand sales to an 83 percent gain in the company’s latest fiscal year.

The XE sedan is gaining traction, and the brand’s first electric vehicle, the I-Pace, is on target for a 2018 debut.

The next vehicle out of Jaguar’s den is the E-Pace, a compact crossover about a foot shorter than the F-Pace and wearing design cues from the F-Type sports car.

The E-Pace also debuts something new for Jaguar: Easter eggs. At the E-Pace reveal this month in London, Callum, Jaguar’s design director, showed two Easter eggs — fun, unobtrusive art elements related to the vehicle.

On the base of the windscreen, there’s a silhouette of a jaguar and its cub.

That same logo makes up the puddle lights projected on the ground at night.

The vehicle’s storage mats have a design that mimics the skin of a jaguar. Callum says the designers came up with the cub logo because the vehicle is the baby of the Jaguar family.

Let’s block ads! (Why?)

Automotive News Automakers Feed

Get real time updates directly on you device, subscribe now.

Subscribe to our newsletter
Sign up here to get the latest news, updates and special offers delivered directly to your inbox.
You can unsubscribe at any time
You might also like

Leave A Reply

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More