Backlinks and Outbound Links: Definition and Purpose
High ranking and organic traffic are desired by every business owner, and backlinks and outbound links are one of the ways to prove your market presence. In simple words, when users are directed from external websites to your website, that is called backlinks or inbound linking, whereas, when you direct users from your website to other external websites, that is called outbound links or external linking.
For most search engines, backlinks and outbound links are crucial tactics to raise ranking and attract relevant organic traffic because traffic is directly related to the quality of websites that link you, and are linked by you. Hence, the more authoritative sites connect you via their website, the more ranking and better traffic you will get. Although there are many other factors to boost ranking, backlinks and outbound links are considered a good metric for SEO.
There are many ways Google seeks to understand how websites are linked and connected on the internet. Thus, it’s important to keep track of Google rankings to understand the trends and strategies to effectively use sources that are trusted by web users. So, if you are looking to sell your business and rank high, here are some ways you can do so using backlinks and outbound links:
Dead Link Building
Ever experienced a “404 Page not found” error when clicking a URL? That’s a dead link or broken link. It is an easy way to get traffic diverted to your website. In dead link building, you first find the 404 websites that have either been replaced, changed, or misspelled. The idea is to replace the dead link with the target link.
Using a Google Chrome plugin, you can find the dead links of your niche. The method is to contact the webmaster who owns the page with broken links and report the problem with a favor that they place your backlinks to their website. Chances are high that they will return you the favor because it’s a free and easy way to get your business noticed.
Users prefer virtual experiences and low-data handling, and infographics can be a good technique to hit the target. Using infographics is a way to highlight your information in a graphical representation that is easy to comprehend and most likely to be shared, such as statistical data, hot topics, and recent trends.
Choose infographics that are unique and comprehensible because they will direct users from external sources to your website, or from your website to other sources as backlinks and outbound links, respectively. To make it easily accessible, you can create your embedded code using Siege Media. Once it’s done, distribute your work by seeking out directories. Here is the list where you can search for directories.
Besides backlinks and outbound links, getting positive reviews, followers, and online reputation also make a huge impact. With guest blogging, you publish articles on websites with high social media activity and followers. By blogging and publishing on external sources, you get noticed and win good exposure.
Guest blogging can increase your reach and strengthen your target audience’s trust in you, ultimately directing users to your business. For reference, check out this guest blog post on Google Analytics. For guest blogging, look for blogs and articles published by influencers, and try doing the same to sell your business – without incorporating spamming and phishing practices, of course. Here is an article that explains guest blogging thoroughly.
Internal Link Building
If you want users to navigate your website, internal link building is a good way to get this done. It can be understood as an outbound link to your own website. It’s a great way to increase the overall experience of the user with backlinks to your own plot.
If you happen to work on WordPress, there are several internal link building plugins such as Yoast SEO, Links Manager, and Link Juicer that allow you to add links manually and automatically. However, it’s a good practice not to overload your posts with links everywhere, and keep the links-per-page below 100 for good SEO and usability.
Email Outreach and Promotion
Email outreach is a free and easy way to get your business on the fronts. Also, promoting others with their links embedded in your content can help your work to be embedded to theirs – a healthy give and take. Ultimately, others linking you will become an outbound link for them; hence, a backlink for you, and vice versa. Therefore, a good benefit for both parties.
A good way to do this is to seek out and contact websites and bloggers that run monthly or weekly roundups. It can be easily done using Google search by typing your keyword + the roundup you are looking for. For example, if you want to look for a WordPress roundup, type on Google “WordPress roundup” and choose the ones that are the latest in the run. You can also use email finder websites like Voilanorbert and Email Finder to look up official email addresses by simply writing the name and website in the search box.
Finding the right link building options may be challenging, but with proper research and tools, it can be a worthy investment. Moreover, keeping track of your backlinks and outbound links is very important if you want to rank high and sell your business. Always remember to opt for sources that are authentic and trusted for link building services. You can also monitor your backlinks with Monitor Backlinks, Majestic SEO, or Ahrefs, and keep track of your links.