With growing competition in every industry, keeping customers hooked has become a humongous task. With interesting digital marketing strategies, you may create brand awareness and lead them to the periphery of the sales funnel but keeping their interest intact and persuading them to hit the buy button requires a reliable action plan and perseverance.
If you are fed up with dropouts in the final stages of your sales funnel, it is time to optimize. How? Let us tell you.
Understand your target audience
The components of the sales funnel are interdependent. A shortcoming in even one step can hamper the entire funnel and hence, to optimize your funnel, you need to begin right from the top. Start by understanding your target audience. This is essential because converting the target audience into paying customers depends on marketing, in the absence of which, your product will fail to strike the right chords with the audience. And, to create an effective marketing strategy, you first need to understand your target audience.
Let’s understand this with an example.
Suppose you are a Texas resident and planned a concert in Greenville, North Carolina. You tried to promote your event but couldn’t sell tickets. Why? Your marketing strategy failing to capture the interest of the local crowd can be a major reason behind this.
But, if you hire a digital marketing Greenville agency to create a stirring campaign, you may succeed at enticing the local audience, boosting your chances of hosting a successful event. Indeed, local digital marketers know what works with their people and they understand their audience.
Provide your audience with the answers they are seeking
Create informative content that answers all the queries of your potential customers. Focus on creating educational content that portrays you as an expert, thus, winning the trust of the audience.
Create articles, blog posts, advertisements, newsletters, etc, that highlight your prowess and tell the audience how you can help them.
Use email to your benefit
To push your target audience forward in the sales funnel, you need to foster a relationship with them. And, to create a relationship, you need a medium to connect with them.
Once you cross the initial stages of awareness and interest, send them emails enlightening them about your special offerings. To get their email IDs, use sign-up forms alongside your content.
Use engaging media to get conversions
Creating a relationship with the target audience is a great achievement, but sustaining it is more important to get conversions.
After capturing the interest of your prospects, keep them engaged by persistently posting relevant content such as videos, images, gifs, blogs, etc. If your content manages to entice them, your chances of getting conversions increases sharply.
Create supporting content
Robust content strategy to support your sales funnel helps you instigate your prospects to take a positive decision. Supporting content like shipping policies, easy return policies, mission statements, etc, will help you gain the confidence and trust of your prospects.
Using a Compelling CTA
Using a compelling CTA (call to action) is a sure-shot way of optimizing your sales funnel. Once you lead your prospects to the last stage of the funnel, guide them to the next step by using a hard-to-ignore CTA.
Keep check-outs uncomplicated
Complicated checkouts are deal-breakers. They annoy the prospective buyers and force them to terminate the idea of moving forward in the sales funnel.
According to a report, 69.23% of consumers drop out of the funnel due to reasons like inability to checkout as guests, tedious checkout process, extra charges on products in the cart, unclear return policy, and lack of payment options.
By optimizing the last stage of your funnel, you can turn the prospects into buyers.
Always be there
From the moment your audience sets their eyes on your product or services to the moment they put your products into their cart, and even after they buy your product or services, always be there at their disposal.
Use chatbots and live chats to answer their queries.
Turning your audience into faithful customers is not a cakewalk. However, if you have an infallible sales funnel, your chances of succeeding are high.
Use these tips to optimize the sales funnel and watch your sales skyrocket.