How Technology is Being Used to Advance the Sports Betting Industry


The sports betting industry is one that many people enjoy and over the past few years we have seen it really move forward. That has attracted new people, as well as giving the regulars an even better platform to use.

The drive behind this improvement that we have seen has all been down to technology. The bookmakers have all used this very well and to their advantage, giving punters something special.

Those who are just getting into betting are finding a service at its very best. This begins with welcome offers, which are the same as free bet offers and give customers a great start to their betting experience.

But what else have we seen improve within the betting industry that has been down to technology?

Mobile Betting

Many bookmakers offer a mobile app to their customers, allowing them to bet anywhere they like providing they have a mobile phone and a connection to the internet.

This has opened up a world of possibilities for those who don’t want to be tied at home if they want to bet. If you are out at a sporting event you can place bets via your mobile, you can even bet while out with friends.

The creation of mobile sports betting apps is something that has really kicked the industry forward, and taken it to a new level. It is said that betting has never been as easy and the reason why people say this is down to this type of app.

Selected bookmakers have pushed this forward, but the rest have quickly realized that an app is becoming essential if they want to compete for new customers.

Live Betting & Streaming

The creation of live betting is another huge moment for the betting industry. Put that together with their ability to offer live streams on events which are not locally televised and it is a clear winner for the industry.

Live betting allows you to bet during a game, so you can watch what is happening and bet according to what you believe will happen next. The odds change depending on what is happening, who has possession and who looks likely to score next.

The process of live betting only really works if people are watching the game live, so to combat that, bookmakers now offer a live streaming service.

This could be anything from European football to Asian basketball, but is usually leagues that are not covered by TV deals in your area. This opens up a wide range of games to in play gamblers, they can watch and bet from just one screen on the website of their bookmaker.

Player Betting Markets for Big Leagues

Something that has happened in sports but affects the betting industry is the way in which stats are recorded. We are now seeing huge depth to this, with individual players having every aspect of their game scrutinised.

From a betting point of view, this means more betting markets to go at. In terms of soccer, markets such as shots on target, total shots, passes completed and others like this can all now be used to place a bet with your bookmaker.

Other sports are slowly being added here, but for now this only covered the big sporting leagues around the world.

What this does is offers a new way for people to bet, something that experienced gamblers often look out for. This could really thrive and with attention to detail becoming very important in sport, more markets could be created like the ones we have seen appear in recent times.


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