If you take an in-depth look, virtual reality is no longer just associated with gaming. Today, something even as straightforward as the real estate industry has adopted this kind of technology to help ordinary home sellers, builders, and realtors sell homes effectively.
If you take an in-depth look, virtual reality is no longer just associated with gaming. Today, something even as straightforward as the real estate industry has adopted this kind of technology to help ordinary home sellers, builders, and realtors sell homes effectively. It is now possible to entice potential buyers with 3-D home renderings via virtual staging before they even step inside the actual property. This trend is no longer surprising as the world has grown to rely on modern technology.
With over 5 billion people owning a smart device, things like online banking, reading news, advertising, and even selling homes happen in a virtual arena. Right now, studies show that over 70% of prospective home buyers look for listings online. Noteworthy, more than half of home tours become officially booked through a website. Hence, it is clear that you have to keep up with this latest method so you can stand out from your competitors. Learn how you can leverage technology by virtually staging a home to increase your sales.
What is Virtual Staging?
Staging a home is not a novel idea, and it has been happening in the past decades. Traditional home staging happens when you hire interior designers to beautify properties, whether an empty space or a second-hand home. For example, think of model houses that have been beautified to look appealing to potential buyers. It gives them an idea of what they can do with the existing space.
By the same token, this approach can also be used to spruce up existing homes for re-selling because buyers are more inclined to look at beautiful spaces. As a result, properties that have been staged become more sellable because people can imagine themselves living there. When rooms are spruced up, buyers feel more affinity for the property.
Virtual staging is akin to the former, but it happens in the virtual world. If you are a skilled artist, you can buy your own software to stage your own listings. However, if you don’t possess the talent, you can hire a virtual graphic editor to make the designs. This process means you can stage a home without having to buy actual furniture, decor, and the like. You can literally design any kind of space with just the click of a mouse.
How Does This Happen?
Through virtual staging, you can show buyers how to arrange a living room set, what bed frame size can fit in a room, how to style an open loft, and the like. It allows people to see what they can do with space, which is crucial for buyers who are looking to emotionally connect with homes. Of course, they want to visualize their daily lives in the said property. With virtual staging software, this becomes a reality.
With the aid of software, you can do many things with any kind of space. It allows you to play around with different design ideas. You can even try staging the same space using two different styles. Make a modern-minimalist version or an elaborate Victoria inspired set up. Through this method, you can give your clients choices and fuel their imagination. The stylized photos inspire them to dream of what they themselves can do with the home’s space.
By relying on online staging methods, you will realize that the possibilities are endless. You can let your creative juices flow as you craft the most visually-appealing designs. Remember, it is human nature for the eyes to be drawn to beautiful objects. As such, anyone selling a home must work hard to make the property look pleasing to the buyers’ eyes. People naturally prefer properties that look gorgeous.
Using the software allows the following:
- Design an empty space with furniture and an accent, making it visually appealing to catch the attention of buyers.
- Declutter a room with existing decor by erasing outdated designs and adding pretty details.
- Spruce up any kind of room by adding accent pieces and embellishments that make it pop.
- Come up with very realistic images to show your leads to the possibilities of any type of property.
Perks of Virtually Staging Properties
The virtual staging method is more cost-efficient than traditional staging, saving you time, money, and effort. You don’t have to buy any furniture or decor but still, customize the space to target specific buyers. It also allows you to work with an existing space so your seller can continue living in the property while the house is being sold. You’ll find this tech advancement to be a rewarding ally as it proffers versatility.
It is also more efficient because you don’t need to move around furniture pieces to get the best “look” for your listings. Above all, virtually staging homes serves as one of the best promotional methods to market any kind of property. Why? Because once you’ve finalized the virtually staged property photos, you can share them through various means:
- Post images on your official website
- Share staged photos on social media
- Send them to your clients’ inboxes via e-newsletters
- Use them for various digital marketing promotions
When you optimize this technology, it allows you to reach your potential buyers effectively because you send the messages where they hangout. Currently, the majority of interactions transpire online. Through this method, you can increase your sales and crush your competitors.
Final Wrap Up
If you want to convince home buyers to close the sale, you must make it your mission to set up an enticing place that they cannot live without. If they feel attached to properties they see online, they’ll be more inclined to take a peek in person. In this fast-paced, modern world, no one has the time to attend so many open houses. But with virtual staging, you can set up a virtual home tour showing your property listings in the best possible way.
The best part is that your clients don’t have to mess up their busy schedules so they can stay right where they are. You can get them hooked with realistic pictures and give them a preview of what their future life can look like. The key is to use images that resonate with your clients and keep them engaged. With the help of a reputable virtual editor, you can show them realistic renderings of their dream homes.