Here’s How You Can Blend Promotional Gifts With Your Digital Campaigns


Are you trying to get more website conversions? Are you planning to woo your audience by adding promotional gifts to your digital campaigns?

Well, we are right here to help!

We asked experts from the top digital marketing agency in Greenville and came up with the below-mentioned ideas to attract and engage the right target group from the digital space using a conventional promotional marketing product.

Read on to know more.

Pick A More Modern And Upgraded Version Of Product Line-Up

When it comes to promotional gifts, there are colossal options to choose from, but you must not limit yourself to selecting conventional wearables like shirts or caps. Going with the traditional ones won’t do any good as they’re too common for today’s digitally-focused consumers.

Not to mention, the behavior of the consumers is constantly changing. The moment you try to hook them up with some amazing product, you will see them obsessing with some other thing the very next moment.

So,  try something unique, universal, and off-track to keep your promotional merchandising game up. A few of the latest promotional giveaways include wireless activity trackers, wireless headphones, etc. They don’t cost too much and also convincingly let the user share about the product online.

Print QR On Promotional Merchandises

The digital way to virtually deliver a more streamlined experience.

QR codes are a modern and more effective version of barcodes on any product. But unlike print scan barcodes, QR codes can be used in many more different ways. For instance, you can get a QR code printed on bags, mugs, gift hampers, luggage tags, notebooks, etc. The user or customers can then scan the QR codes on their smartphones to which several actions can be triggered.

The QR code can be effortlessly directed to a business website, to customer care, or to send an email. It all depends on what you choose as the CTA.

Printing QR code on promotional merchandise is a great way to make yourself accessible to customers. What’s more, it lets them know everything about your brand, without having to register a query on the search engines.

Strengthen Your Online Presence By Stamping Your Digital Address

Business cards often accompany promotional products, but if you want to ensure that your end consumer or client becomes aware of your digital presence, (besides reaching out to them on social media), it is through merchandising.

You can stamp your business email address, social media handles, website URL, or blog link on your giveaways. Putting them there will help in bringing the right traffic to your social accounts or websites. Further, putting up a logo will add to the easy recalling of the service or product.

But before you even begin with your digital campaigns, make sure your website has a good UX and UI. Hire an eCommerce website development company, and ensure you have a highly responsive and optimized website.

You don’t want to invite all the users to visit your site only to experience a low page loading speed. Therefore, it is essential that all the aspects of website development are looked after by professionals.

Final Thoughts

In today’s world of digital advancement, nothing is at a standstill. Everything keeps changing constantly, the techniques, strategies, trends, and ways to reach your target audience. But the power of promotional products cannot be neglected. When you combine the two, it’s bound to boost your brand awareness goals exponentially.

So, get the right mix of both marketing worlds and thrive in your business.

Hopefully, this was helpful!

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