Did you know that the earliest evidence of gaming dates back to 3100 BC Ancient Egypt? Granted, it was a board game, but it does prove that people always turned to some form of gaming for entertainment.
We’ve come a long way from those simple board games. As technology improved, the gaming industry always found a way to adopt those improvements. The biggest changes, though, happened in the last 40 years. Gaming moved from arcades to our living rooms and finally our pockets. Not to mention the addition of new gaming equipment; from a computer gamer mouse to gaming laptops.
If you tried to play your favorite childhood game now, you would be stunned by the poor quality of graphics, motions, and everything else in between.
But gaming is still growing. Each novelty in the tech world finds its way into gaming.
So, let’s take a look at what lies ahead for gaming.
Cloud Technology and Gaming Globalization
The gaming industry has been transitioning into the cloud for a while, but the concept hasn’t changed much — users still have to download games to their devices. However, the cloud offers many amazing opportunities.
If a game was stored on the cloud, there would be no need for downloads, both for the game and updates. The benefits of this approach include more immersive gameplay for more people, available to play from any device, and without specialized tools.
But video games are complicated, and there’s still a lot of work to do. However, game streaming is pushing the industry forward in creating new and better content specifically for this medium.
At the same time, technology also impacted globalization — while companies used to create specific versions of their games for different countries, now they launch new content globally. Mobile games had some influence too. Anyone with a smartphone can play a game, and this has created numerous new consumers — some of whom have transitioned into other forms of gaming.
How AI Is Being Applied To The Game Development
AI has been used to improve the gaming experience for quite a while. Most often, it’s NPC characters or bots that AI controls. Furthermore, it’s used to create a more immersive experience within the game, keeping the interest of players for a longer amount of time. One example of this is FIFA 2009 gameplay, where the AI-controlled audience will cheer you on if you are losing.
AI makes games more interactive and realistic visually as well. In the future, there will be even more opportunities for AI to impact gaming. Most notably, industry experts expect it to find its application in voice control, intent recognition, or motion control.
- Mind Control. There are new technologies that can read the signals your brain sends to your wrists and this could create an immersive gaming experience.
- Voice Control. While voice control has already been used in the gaming world, it has many possible applications, like having conversations with characters in the game.
- Motion Control. We’ve already seen many examples of motion control implemented in gameplay with Nintendo Wii and Switch, even mobile games on phones — but the future will see motion combining with VR or with AR for enhanced gameplay.
Virtual Reality and Augmented Reality
While VR has great applications in various industries — most notably, the medical field — it took years for it to catch on in the gaming world. The initial games were unimpressive, but the current development seems promising.
Granted, quality equipment is still expensive and the ecosystem is still growing, but big players are trying to come up with affordable and entertaining solutions. Developing VR isn’t easy. Not just because of the technology, but because of the limitations.
For example, every time VR had a chance at taking off, common problems arose — nausea, being the most annoying one, and the obvious challenge of users having a lack of space. How are they supposed to play a full-blown immersive game with these issues?
But even so, VR has a huge potential in the gaming world, and hopefully, we’ll be able to see its impact soon.
On the other hand, augmented reality is already widely used through mobile devices. The simplest example of this is camera filters on Instagram and similar apps. It’s commonly used in mobile eCommerce stores as a way to showcase products. And of course, there’s the amazing — if short-lived — success of Pokemon GO.
Aside from that, augmented reality offers some extraordinary opportunities. For example, imagine scavenger hunts with AR. And while it may seem that the innovation with AR stopped with Pokemon GO, talented developers have a chance to think outside of the box and come up with something entirely new.
How Headless Tech Is Making Marketing Easier Than Ever
Considering the changes in the gaming world — and more competition than ever — gaming companies need a good marketing strategy to reach its audience. But even that isn’t as easy as it used to be.
People use multiple channels to consume content, and companies have to be everywhere at once. This is where headless CMS comes in handy, as it distributes content to many different channels.
For example, if a company wants to update the description of its game or something related to that, they wouldn’t need to change that on every channel separately. Instead, they would change it in one centralized system and everything else would automatically change.
Gaming companies have complex content requirements, and headless CMS can enable them to stay ahead of the game with delivering quality, personalized content quickly, offering a great user experience, and automating.
Technology has always impacted the gaming industry, and this effect is not changing any time soon. With other factors like the thriving world of eSports and gameplay streaming, companies have all the more reason to continue investing in new technologies and creating even better experiences.
Kristina Perunicic is a freelance writer who works with Contentstack, the leading headless CMS for building immersive experiences and personalized customer journeys. She has a background in marketing and often writes on business operations and innovations.