Social media is indeed a powerful tool for promoting anything, let alone an application, even though many think it is one of the most daunting tasks. But in reality, it is a piece of cake if you’re using the right strategies and have a little patience.
From consistent posting to continuous engagement, you can leverage techniques such as video marketing, testimonials, and reviews to gain prominence and credibility. Now you might be thinking, “but I’m not a video marketing expert, so how do I use an advanced technique such as videos for my brand?”
The answer is simple, outsourcing. You can hire an explainer video production company for video marketing or a PR company for reviews and consistent engagement on your social media.
So with that clarification, let’s take a deeper dive into the world of social media marketing.
This article will discuss some tricks and techniques that you can leverage to promote your application through social media. But before we head into this, here are some statistics that will help you understand the value of promoting your products on social media platforms like Instagram.
Some Amazing Stats Of Social Media Marketing
- More than 70% of marketers believe that social media has been very effective for their businesses.
- More than 70% of businesses in the USA use Instagram for their benefits.
- More than 50% of small businesses use Facebook to connect with their customers.
- 74% of consumers share videos from their favorite brands on social media.
Now that you know how effective social media is in promoting a brand or a product. Here’s how you can effectively market your app through social media.
How To Market Your App Through Social Media
The biggest perk of promoting your app through social media is that you can feature it using almost everything, such as images, videos, GIFs, quoted texts, etc. However, to promote your app effectively, it is important to ensure that you’re publishing posts regularly.
A great way of doing this is to use online tools to schedule and publish your posts automatically. Moreover, social media apps like Instagram also allow you to add CTAs (Call To Action). Try and add CTAs on your post to help redirect your audience to your app’s Playstore/Appstore listing to download it.
Leverage The Social Media Stories To Your Advantage
Nowadays, most social media platforms have a “Stories” feature where you can post images and videos that disappear after 24 hours of posting. Using this feature to your advantage can provide you a great deal of attention from the audience.
Stories are a great way of promoting limited-time offers and special features of your app. You can amplify its effect by teasing an awaited update of your app, posting a tip or trick, or any ongoing trend related to your app.
Remember here that you need to regularly update your stories to stay on top of your audience’s stories tab.
Videos Work Better Than Anything
There’s nothing better than videos when it comes to promoting anything today. People today have shorter attention spans; therefore, making short explainer videos could be a great way of grabbing their attention and explaining the basic idea of your app in a concise period. If you’re less technical, you can always outsource your project to an explainer video production company.
Another great idea for using videos to your advantage is to post demo videos of your app – doing this will help your audience understand your application’s functionality and how it can benefit them.
Make sure that videos are not too long and under 60 seconds to ensure the maximum impact.
Answer All The Reviews
Reviews are very important, even if they are negative. Answering these reviews would help you retain your users for a longer time. Also, it will cast you out as a creator who listens to what their users want.
Consider each review posted under your social media posts. Look out for the areas where you need to improve your app according to the users. This would ultimately help you make your app even better and encourage engagement on your posts.
Implement these four basic tips while promoting your app through social media for maximum results.
Jane Collen is a creative content writer and digital marketer at BuzzFlick. She works closely with B2C and B2B businesses providing blog writing, video script writing, ghostwriting, copywriting and social media marketing services.