Apple Will Donate A Portion Of Sales From Pride Edition Apple Watch Band To Advocacy Groups

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Apple has just announced that a portion of sales from the special Pride Edition Apple Watch band will support LGBT advocacy groups.

Apple released the Pride Edition Apple Watch band earlier this month and has now decided to donate a portion of the Watch band’s sales to support the LGBT movement. This band is made up of 500 threads woven together to form a rainbow pattern which symbolizes the official LGBT movement.

“Apple is proud to support LGBTQ advocacy organizations working to bring about positive change, including GLSEN, PFLAG and The Trevor Project in the U.S. and ILGA internationally. A portion of the proceeds from Pride Edition band sales will benefit their important efforts,” the company said on its website.

Apple has been supporting LGBT rights for years, the company’s CEO Tim Cook had announced he was gay back in 2014, and has participated in last year’s San Francisco Pride Parade, and has openly spoken out on issues related to the LGBT movement.

If you’re interested in purchasing this Apple Watch band for $ 49, you can head over to Apple’s website.

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