Earlier this week, rumors were swirling that Amazon was preparing a new meal kit service, similar to those offered by companies like Blue Apron or Plated, with a trademark filed on July 6th. Turns out, not only were those rumors accurate, but Amazon is reportedly already selling its new Meal Kits to select Amazon Fresh customers.
Most of the information on the Meal Kits comes from Josh Chadd, a Seattle resident who described his experience to GeekWire. Each Meal Kit includes food for two, ranging from $ 16 to $ 20 per kit (or roughly $ 8 to $ 10 per serving). Amazon is said to currently have 17 meals available, including “Steak Au Poivre,” “Tacos al Pastor with Pork,” and “Roasted Cod with Cannellini Bean Ragout & Pesto.”
That pricing compares pretty favorably to Blue Apron, which costs $ 9.99 per serving. The current the market leader when it comes to meal-delivery services, Blue Apron’s stock plummeted yesterday when news of Amazon’s meal kit trademark broke.
Amazon has been trying to crack food delivery for users for a while now, between initiatives like the AmazonFresh grocery service (which costs $ 14.99 a month), the upcoming Amazon Go grocery stores, and, of course, the company’s recent acquisition of Whole Foods for $ 13.7 billion.
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