Amazon Spark Brings Instagram-Like Feature to Shopping App

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Aimed at Amazon Prime customers, Amazon Spark is a new feature that aims at enhancing product discovery through the use of Instagram-like stories and photos. Customers can use the feature to post stories, ideas, and images of products they love. You can react accordingly with comments and “smiles.”

The new service isn’t available through the Amazon.com website. Instead, you must use it through the Amazon app. To get started, go to the “Program and Features” section of the app, then select Amazon Spark.

At first launch, you’ll be asked to identify at least five of your favorite topics. Amazon uses this information to give you a more personalized experience.

Take a look:

If you’re looking for a new way to find things to buy, consider Amazon Spark. Otherwise, this seems perhaps like overkill, no?

Find it through the Amazon app.

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