5 Digital Trends to Watch Out For in 2021

2020 in effect, maybe the year of the online shoppers. All thanks to COVID-19. That means, 2021 should spike in digital trends with innovations by design that could further determine consumer online behavior.

2020 in effect, maybe the year of the online shoppers. All thanks to COVID-19. That means, 2021 should spike in digital trends with innovations by design that could further determine consumer online behavior.

1. Analytics and Data Are Getting More Advanced

Companies employ advanced analytics to measure how customers interact with a company website, application, and product. In doing so, they can further invade consumer privacy.

These analytics and data capturing advancements could rise sharply in 2021 for companies interested more in charting the customer journey rather than track the customer experience and behavior from a company’s point of view. In capturing this information, companies will utilize a customer journey analytics software.

2. Artificial Intelligence Is Getting Better

Advancements in artificial intelligence, or AI, are performing as expected. In keeping with the second of the Three Laws of Robotics, as defined in 1942 by Isaac Asimov, “a robot must obey the orders given to it by human beings…”

It sounds easier than reality. If we look at Google’s RankBrain, for example, it isn’t an autonomous entity. Instead, Google defines it as a machine learning algorithm that has functioned since 2015.

In essence, RankBrain runs queries in tandem with success metrics. Recording and re-writing as it advances in usage by humans providing the search terms.

3. Marketing Is Becoming More Digital

Digital marketing has always been a moving target. But COVID-19 has solidified much of what to expect moving into 2021.

Search Engine Optimization, or SEO, will take precedence, helping boost an earlier topic, analytics, and data collection through the customer journey. That’s not to say SEO and customer journey were not already trending in that direction, but it certainly got a nitrous oxide boost.

Then there’s Social Media, which experienced an uptick early in 2020 with many employers sending people home to work. Leaving employees to their own devices, they had to find a way to stay connected with friends, family, co-workers, even businesses.

Social media will continue its trend upward and onward, and no signs of slowing. In contrast, though eMarketer.com thinks social media activity will return to normal once COVID passes.

“With a rise in digital marketing, SEO focused agencies could result in an uptick, as well. And businesses expecting expert level SEO content management may turn to SEO consultants,” explains SEO consultant Garit Boothe.

4. The Social Media App TikTok Will Get More Popular

Since launching in 2016, many of us have heard of the social media phenomenon TikTok.

With more than two billion downloads of the TikTok app, 35% of social media influencers now report using TikTok, and social media marketing teams with dedicated influencer strategies are equal in their use of TikTok.

New to social media is “social commerce,” which will likely be of the highest priority on digital marketing strategies for 2021. All this arising from a partnership between TikTok and Shopify. Giving over one million Shopify merchants access to younger shoppers.

TikTok should advance in many popular areas for marketers as we crossover into 2021.

  • 34.4 billion use the #memes
  • Video Ads
  • TikTok remixing tool personalizes posts
  • Celebrity interest in TikTok is growing
  • TikTok’s short-form content TV
  • Brand building through authenticity and value
  • TikTok’s new Stitch tool gives users the ability to take up to five seconds of content from other users to incorporate into their posts.

5. Food Delivery Services Are Here To Stay

Doordash, Uber Eats, and GrubHub all get a massive uptick in revenues processing more online orders for local consumers looking to find new ways to eat their favorite restaurant food. The growth for online restaurant orders and deliveries in 2020 grew so much it will continue to grow in 2021.

  • In one week in July, GrubHub added 25,000 new restaurant partners bringing the new partnership totals to 225,000.
  • Doordash sales increased 110% in early 2020, increasing market share by 47%.
  • Despite losing some market share in 2020, Uber Eats highest order month occurred in May of this year.

In Closing

Despite the strange global economic trends this year, 2021 should continue to prove how society will continue to grow and expand globally and locally. If it were not for the access to connect and continue moving economies forward, we might be in a place of complete global collapse today. So digital marketers may find their 2021 budgets are the highest ever as we wrap up 2020—the year of COVID-19.

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